Beyond the Spin: Palin Hurt the GOP, According to the Numbers
By Robert P. Jones and Daniel Cox
July 7, 2009
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With her resignation as Alaska’s governor, rumors are flying about Palin’s plans to run for president in 2012. But what do the numbers reveal about her effect on the McCain ticket in 2008? In fact, among key religious demographics, they don’t bode well for the “hockey mom” from Alaska.

Sarah Palin in Dover, NH. Creative Commons image courtesy sskennel.

Sarah Palin’s abrupt decision to resign as governor has raised a flurry of speculation across the political spectrum about her current political prospects, and her viability as a national candidate in 2012. Few pundits, however, have focused on what polls actually reveal about Palin’s appeal as a national political figure.

The numbers paint a grim picture for the once-rising star of the GOP.

At home in Alaska, the number of people saying they have a positive view of Palin has fallen precipitously from 89% in May 2008 to just 54% in May 2009 (Hays Research Group). By comparison, in the same May 2009 poll, 76% of Alaskans reported having a positive view of Republican Senator Lisa Murkowski, who recently slammed Palin for deciding to “abandon the state and her constituents.”

A look at other national data reveals that on balance, John McCain’s selection of Sarah Palin hurt him more than it helped across most segments of the American electorate. The data also reveals a lesson that is often forgotten among political operatives: voters want more than a candidate who holds certain positions or values; the character, tone, and competency of candidates also matter. Voters can and do distinguish between someone who shares their values and someone who would serve the public well.

According to a national post-election survey conducted by Public Religion Research [the authors were the principal researchers at PRR on the survey --ed.], the voting public was evenly split about whether Sarah Palin shared their values (49% agreeing vs. 45% disagreeing). Despite higher numbers identifying with Palin at the level of values, only 18% of American voters said Palin’s selection as McCain’s running mate made them more likely to vote for the Republican ticket. On the other hand, nearly one-quarter (24%) reported that her selection made them less likely to support the GOP ticket, and a majority (56%) report her selection made no difference.**

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Among white evangelicals, the religious core of the GOP base, three-quarters (75%) agreed that Palin shares their values. But even among this group, only 3-in-10 said her selection made them more likely to support the McCain ticket. In contrast, a majority (54%) of white evangelicals say her selection made no difference for their support for McCain, and an additional 14% say her selection made them less likely to support McCain. But the real evidence against a successful Palin national campaign appears when we look into the electoral middle, at the attitudes of two important swing groups, white Catholics and political independents.

Among white Catholics, Palin was a clear drag on the ticket. White Catholics supported McCain over Obama (52% to 47%), and nearly 6-in-10 (58%) white Catholic voters reported that Sarah Palin shares their values. However, only 16% of white Catholic voters said McCain’s decision to tap Palin made them more likely to vote for him. In contrast, more than 1-in-4 (27%) reported that Palin’s selection made them less likely to support the GOP ticket, and a majority (55%) of white Catholics said it made no difference.

Political independents were more evenly divided about whether Sarah Palin shares their values (45% agree vs. 49% disagree). But twice as many political independents reported that the choice of Sarah Palin made them less likely to support the Republican ticket than to support it (32% to 16%). Half of all independents said her addition to the ticket made no difference in their support.

So what explains the large gap for many between identifying with Palin’s values and supporting her as a candidate? Part of the explanation certainly has to be her many now-famous stumbles, public gaffes, and lack of knowledge about key policies. But there is another important explanation. There is mounting evidence that the American electorate is turning away from so-called “values voter” wedge politics that Palin represented (recall that Palin launched her career by using an anti-abortion rights hit piece against her opponent in the Wasilla mayoral race, an historically non-partisan position).

In our post-election survey, an overwhelming majority (73%) of American voters agreed that “people of faith should advocate for policies that protect the interests of all and promote the common good” compared to only 22% who preferred pursuing “policies that protect their values and way of life.” By a nearly 2-to-1 margin, those favoring a common good politics said Palin’s addition made them less likely to support the GOP ticket (27% less likely vs. 15% more likely).

The avalanche of coverage since Palin’s resignation indicates that pundits are likely to continue their conjectures about Palin’s motives and political future. But the numbers reveal her limitations as a national political figure, and her serious liabilities among virtually every religious and demographic group outside of the GOP base. Moreover, the numbers reveal that voters across the political spectrum are looking not only for candidates who share their values, but for candidates who can ably serve the common good.


**Note: The post-election survey cited above was conducted November 5-7, 2008, among 1,277 voters by Public Religion Research for Faith in Public Life in partnership with Sojourners and Catholics in Alliance for the Common Good.

Tags: 2012, election 2012, evangelicals, john mccain, polls, religious voters, sarah palin, surveys, values voters

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Sarah's Sacrifice

For Sarah Palin so loves Alaska that she's sacrificing her valuable TITLE.

See:

notionscapital.wordpress.com/2009/07/07/sarahs-sacrifice/

Sarah Palin

I hope she makes some money and takes care of her family. The ethics charges against her have not held up. They have cost her money she probably does not have.

Even if now former Gov. Palin probably was not up for the job of vice-president and seems only slightly more qualified to be president than I do, I like her. I bet she had the ability to be a good governor of her state. She certainly beats my own governor in Louisiana. He is supposed to be smart and she is supposed to be dumb. I do not buy that opinion of either of them. My governor is a demagogue. Gov. Palin is not one.

I did not vote for her, but I feel critics have wrongly hounded her. Of course, she hurt the national party, but that party already had enough problems to account for its rejection.

Palin or Popeye

Palin or Popeye.......... does it really matter at this point.? The global economic engine that has been put in place in the last thirty years; the U.S. move to a debtor nation; the clear rule of investment banking over government by the people, for the people, has us locked, if it continues uncontested, into a scenario of inevitability. It will have to play itself out.

Presidents, at this point can tweak short term and surface concerns. Even something with the dramatic sound of "Universal Heath Care" will, in the long run, prove to be little more than a blip on the screen.

The voting public can polarize itself around celebrity candidates, slogans and the single issue focus all it cares to. They can gleefully, even hopefully attend and attend to the political spectacle offered on a daily basis. The net result will periodically change the person occupying the White House. It will briefly alter the banal talking points of the folks on the 6:00 O' clock news. But, it will have little or no impact on the economic core that has become and is our driving force.

We might need to exert a wee bit more pressure than blogging and now and then voting.

Palin Hurt the Nation

McCain will be forever remembered for his involvement in S & L crisis, serial infidelity, picking a wholly unqualified palin for his VP "cuz she's a girl", and allowing, in fact--encouraging, race baiting at both of their many campaign speeches that incited racism and provided a platform to racist haters.

The race baiting is .

All that 'christiany' talk is nothing but hypocritical GOP blather in light of the facts--that are recorded for history, and are not able to be spun into anything other than exactly what they are.

The continued interest in palin lies with the fear instilled in across the world, that she got as close as she did to our White House. This canNOT be allowed to happen EVER again.

Since palin is clearly unable to realize that she does NOT know, what she does not know, it is the responsibility of the party who picked her without thoroughly vetting her first. The GOP did not do that. I had a longer interview for my non-government postion, than she did for Vice President of the United States of America.

In hearing palin speak, one--within seconds--realizes that she is a complete ignoramous. So, the goal of the GOP to win votes, prompted them to "pick a girl", any girl, to grab the Hillary voters.

The sheer recklessness with which the GOP acted put our country at serious risk.

The pathological lying began with palin at her intro at the RNC, and has continued through to this minute in time. The reputable fact-check orgs exposed her lies beginning with the infamous bridge that CONGRESS said no thanks to, to her most recent lie about the cost to taxpayers regarding ethics violations, one of which, she filed on herself.

Palin's interpretation of "Lame Duck" status really explains her inability to process any information properly! The veto of the stim energy money because of "government involvement in regulating Alaska's energy programs" is completely off--insane, and now a legislative session will begin to overturn her veto, costing the taxpayers even more.

The subjects surrounding palin & hypocrisy could fill a football stadium.

The conservative religious right need to take a step back and check out the facts surrounding their "poor little sarah". Palin is a opportunistic winking beast in GOP sheeps' clothing.

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