Manischewitz Destiny
April 8, 2009.

By Victor Wishna

Some names are tough to grow up with. When yours is a little hard to pronounce and--oh yeah--universally associated with the dry, cracker-like stuff made by the company your great-grandfather founded, "it can be a real problem," says Laura Manischewitz Alpern. "Nine people out of ten can't help but make some kind of matzah joke, and as a kid, you just want to be like everyone else. It took quite a long time to get used to that and to start feeling proud about the ...

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